A new Report by Delvens, titled "Hair and Scalp Care Market” offers a comprehensive analysis of the industry, which comprises insights on the Global analysis. The report also includes competitor and regional analysis, and contemporary advancements in the market.
The global Hair and Scalp Care Market size was estimated at USD 70.2 billion in 2023 and is projected to reach USD 118.2 billion in 2030 at a CAGR of 6.8% during the forecast period 2024-2030.
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The global market for hair and scalp care products is dynamic and expansive, driven by a multitude of factors that cater to diverse consumer needs and trends. Key concerns such as dandruff, dryness, hair loss, and aging-related issues like white and grey hair have spurred significant demand for specialized products. According to the American Academy of Dermatology, approximately 30 million women in the U.S. suffer from hereditary hair loss, prompting substantial spending on hair care solutions.
A major driver in the market is the rising awareness of the adverse effects of pollution, frequent use of hair styling tools, and exposure to UV rays, which contribute to hair damage. This has led to increased demand for nourishing products, particularly hair masks, renowned for their ability to rejuvenate damaged and frizzy hair. Companies like Oribe have capitalized on this trend with targeted product launches, such as treatments specifically formulated for aging hair, addressing dullness and loss of elasticity.
Asia pacific to Dominate the Market
Asia Pacific dominated the Hair and Scalp Care Market with a share exceeding 38.0% in 2021. The region's leadership is driven by increasing consumer awareness and concern for hair and scalp health, bolstered by the entry of new brands and innovative products. For example, in July 2021, India-based Adon Hair Care Clinic introduced the FDA-approved Grow dense Hair Serum, specifically designed to address hair and scalp care needs. This launch reflects growing market dynamics where regional preferences and demand for effective solutions contribute to the robust expansion of the hair and scalp care sector in Asia Pacific.
Competitive Landscape
· L'Oréal
· Procter & Gamble
· Unilever
· Henkel
· Kao Corporation
· Shiseido Company
· Amway Corporation
· Estée Lauder Companies
· Revlon, Inc.
· Johnson & Johnson
· Coty Inc.
· Avon Products, Inc.
· Beiersdorf AG
· Oriflame Cosmetics
· Church & Dwight Co., Inc.
· Sally Beauty Holdings, Inc.
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The hair and scalp care market is poised for sustained growth as consumer priorities shift towards personal grooming, self-care, and hair health. There is a rising demand for personalized hair care solutions that effectively address individual needs and concerns such as dandruff, dryness, and hair loss. This trend drives continuous product innovation in the industry, with a focus on developing formulations that cater to diverse hair types and preferences.
Furthermore, sustainability initiatives are becoming increasingly important, influencing product development and packaging choices. Brands are investing in eco-friendly practices and emphasizing transparency in sourcing to align with consumer expectations for environmentally responsible products.
Professional hair care services also contribute to market expansion, offering specialized treatments and expert advice that complement retail offerings. Despite challenges like fierce competition and evolving consumer tastes, the market outlook remains optimistic. Continued investments in research and development are expected to fuel innovation, while strategic marketing efforts will help brands differentiate themselves in a crowded market.
Recent Developments
In July 2022, P&G Ventures has launched Bodewell, a line of skincare products designed for consumers dealing with eczema and psoriasis. The new eczema and psoriasis lines feature gentle formulations enriched with potent ingredients such as Colloidal Oatmeal and Salicylic Acid, combined with essential moisturizers and a unique botanical blend known as BW22. Inspired by a blend of skin science and natural elements, Bodewell products effectively soothe inflamed skin and support skin adaptation over time, providing relief from symptoms and promoting clearer, healthier-looking skin.
In August 2021, Kao Corporation introduced a new haircare series under the Essential brand, aiming to rejuvenate its hair care business. The products were developed in response to increasing demand for effective hair treatments, particularly during the pandemic, when there is a heightened interest in high-efficacy products that can be used conveniently at home.
Reasons to Acquire
· Increase your understanding of the market for identifying the most suitable strategies and decisions based on sales or revenue fluctuations in terms of volume and value, distribution chain analysis, market trends, and factors.
· Gain authentic and granular data access for the Hair and Scalp Care Market to understand the trends and the factors involved in changing market situations.
· Qualitative and quantitative data utilization to discover arrays of future growth from the market trends of leaders to market visionaries and then recognize the significant areas to compete in the future.
· In-depth analysis of the changing trends of the market by visualizing the historic and forecast year growth patterns.
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In addition to the market data for the Hair and Scalp Care Market, Delvens offers client-centric reports customized according to the company’s specific demand and requirements.
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