LinkedIn is the go-to platform for professional networking and career development. However, in recent years, it has become much more than just a space for resumes and job postings. Video content is now a powerful way to connect with LinkedIn’s audience, with millions of users consuming and engaging with videos every day. From personal branding to showcasing company culture, LinkedIn video has become an essential tool for businesses, job seekers, and thought leaders alike.
In this complete guide, we’ll explore the importance of LinkedIn video, how to create professional-quality content using a video maker, and best practices to maximize engagement and reach on the platform.
Why Use LinkedIn Video?
LinkedIn is a platform focused on professionals, making it an excellent space for meaningful content. But why should you specifically invest time in creating videos for LinkedIn?
1. Higher Engagement
Videos on LinkedIn receive, on average, three times more engagement than text posts. People are more likely to pause and watch a video than scroll past a wall of text, especially when the content is relevant and visually engaging.
2. Showcase Professional Expertise
Video is a great way to share your knowledge, skills, and industry insights. Whether you’re an entrepreneur, job seeker, or corporate professional, videos allow you to build your personal or company brand and establish credibility.
3. Human Connection
LinkedIn video provides an opportunity to showcase the human side of your brand. By adding a face or voice to your content, you create a deeper connection with your audience.
4. Great for B2B Marketing
If you’re in the B2B space, LinkedIn videos are an effective tool to nurture leads, showcase products, and demonstrate thought leadership. It’s a platform where your target audience is actively seeking professional insights.
Types of LinkedIn Videos
Not all LinkedIn videos serve the same purpose. Here are some popular types of videos you can create:
1. Personal Branding Videos
Create videos to share your career journey, thoughts on industry trends, or personal stories that inspire. These help position you as a thought leader.
2. Company Culture Videos
Showcase your company’s workplace culture, employee testimonials, or behind-the-scenes footage to attract talent and build brand loyalty.
3. Explainer Videos
Use videos to break down complex topics, explain your services, or provide tutorials. Explainers are especially effective for businesses offering specialized products.
4. Product Demos
For businesses, product demo videos help showcase the features and benefits of your products in a concise, visual manner.
5. Event Coverage
Share highlights from industry events, company webinars, or conferences. This content can keep your audience informed and engaged.
6. Client Testimonials
A short video featuring client feedback or success stories adds authenticity and credibility to your business.
7. Educational Videos
Create value-driven content, such as "how-to" guides, industry insights, or actionable tips that educate your audience.
How to Create LinkedIn Videos with a Video Maker
Creating professional LinkedIn videos doesn’t have to involve expensive equipment or a professional studio. A video maker app can help you produce high-quality content easily and efficiently. Follow these steps to create LinkedIn videos using a video maker:
Step 1: Choose a Reliable Video Maker App
Popular video maker tools like StatusQ, Canva, InShot, CapCut, or Adobe Premiere Rush are excellent options for creating LinkedIn videos. Look for apps that offer:
Easy-to-use interfaces
Customizable templates
Text overlays and animation options
Stock footage and music libraries
Step 2: Set the Correct Dimensions
LinkedIn supports the following video specifications:
Aspect Ratio: 16:9 (landscape) or 1:1 (square)
Resolution: At least 1080p for crisp visuals
File Formats: MP4 or MOV
Square (1:1) videos tend to perform better on LinkedIn because they take up more screen space in the feed, especially on mobile devices.
Step 3: Plan Your Video Content
Before you start creating, outline your video’s purpose and message.
Who is your target audience?
What’s your main message?
What action do you want viewers to take?
Keep your LinkedIn video short and engaging—typically, videos under 2 minutes perform best.
Step 4: Add Branding and Text Overlays
Make your video instantly recognizable by adding your logo, colors, or tagline. Use your video maker app to include:
Title Screens: Display the topic of your video in the first 3 seconds.
Text Overlays: Highlight key points, statistics, or quotes for better engagement.
Call-to-Action (CTA): Encourage viewers to comment, visit your website, or share your video.
Step 5: Enhance Your Video with Music and Subtitles
Background music can set the tone for your video, but make sure it’s not too distracting. Use royalty-free tracks available in video maker apps or external libraries like YouTube’s Audio Library.
Also, don’t forget the subtitles! Many LinkedIn users watch videos without sound, so adding captions ensures your message reaches a broader audience.
Step 6: Export and Upload
After editing, export your video in MP4 format at 1080p resolution. Then, log in to LinkedIn and follow these steps to upload your video:
Go to your feed or LinkedIn page.
Click the video icon in the post editor.
Select your video file and upload it.
Add a descriptive caption, relevant hashtags, and a call-to-action to encourage engagement.
Best Practices for LinkedIn Videos
Creating a professional-looking video is just the start. Follow these best practices to ensure your LinkedIn videos deliver maximum impact:
1. Capture Attention Early
The first 3 seconds of your video are crucial. Use an eye-catching title screen, bold text, or compelling visuals to grab attention.
2. Provide Value
Make sure your video offers something useful, whether it’s education, inspiration, or entertainment. Your audience will engage more if they find value in your content.
3. Optimize for Mobile
Most LinkedIn users browse the platform on mobile devices. Use square video formats, clear text, and large visuals for the best viewing experience.
4. Engage with Your Audience
Encourage interaction by asking questions or prompting viewers to leave comments. Responding to comments builds stronger connections with your audience.
5. Post Consistently
Consistency is key for building an engaged audience. Post videos regularly to stay top of mind and maintain relevance.
6. Leverage Analytics
Monitor your video’s performance using LinkedIn’s analytics. Track metrics like views, clicks, and engagement to understand what resonates with your audience and refine your strategy.
Conclusion
LinkedIn video is a powerful tool for building your personal or business brand, connecting with your audience, and standing out in a professional space. By using a video maker app, you can easily create high-quality videos that showcase your expertise, share valuable insights, and engage viewers effectively.
Whether you’re promoting your business, sharing career advice, or simply trying to grow your network, video content has the potential to make a lasting impact on LinkedIn. Start experimenting today, and watch your professional presence grow!
