The global Hand Sanitizers Market size is projected to reach a CAGR of 4.4% from 2023-2030.
Hand sanitizers are defined as consumer goods that are utilized for the prevention and transmission of infections, bacteria, and microorganisms through hands. These products do not require the usage of water or soap to wash, they evaporate after disinfecting the hands. They are available in different forms for usage such as in gel, liquid, spray, foam, or even disposable hand wipes, and are highly effective hand hygiene products providing moisture retention as well.
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The prominent players in Hand Sanitizers Market are
· Reckitt Benckiser Group plc
· Procter and Gamble
· The Himalaya Drug Company
· GOJO Industries, Inc.
· Henkel AG and Company
· Unilever
· Vi-Jon
· Chattem, Inc.
· Best Sanitizers, Inc.
· Kutol and More
Rising public awareness about personal hygiene is a vital factor responsible for the upliftment of market growth, also a rise in government initiatives to promote good personal hygiene practices, a rise in the distribution of hand sanitizers in various healthcare settings, a rise in the concerns regarding health safety and precautionary measures for wellness, rise in the transformation of the lifestyle of individuals resulting in increased healthcare expenditure and better health measures and increase in the cost-effective and moisture retaining features even with purifying capabilities are some of the prime factors among others driving the hand sanitizer market.
On the other hand, the rise in the concerns regarding side effects and infections of the skin with the usage of the product and lack of adoption due to the presence of severe ingredients in cheaper versions of the product are the major factors among others which will obstruct the market growth, and will further challenge the growth of hand sanitizer market in the forecast period mentioned above.
Recent Developments
· In March 2021, Cleancut announced the launch of the brand's first-ever foaming hand sanitizer. The fragrance-free formula is an FDA-approved disinfectant created with plant-derived ingredients.
· In March 2021, Medimix, the flagship brand owned by AVA Group, announced the launch of its new range of Hand Sanitizer gel which is 100% natural with a combination of natural ingredients like aloe vera, Tulsi and has anti-bacterial properties.
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Regional Analysis
North America to Dominate the Market
North America dominates the hand sanitizer market due to a rise in the concern for health and hygiene maintenance by the majority of the population, a rise in the extreme product availability with increased penetration of online as well as offline channels, and a rise in the government initiatives to promote good personal hygiene practice in this region.
Asia-Pacific is the expected region in terms of growth in the hand sanitizer market due to a rise in awareness about hygiene among consumers in this region.
Hand Sanitizers Market is segmented into various segments such as product distribution channels and regions:
Based on product
· Gel
· Foam
· Liquid
· Others
Based on distributed union channel
· Hypermarket & Supermarket
· Drugstore
· Online
· Others
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