Market Overview:

Activewear refers to clothing designed for sports and exercise, known for its comfort, flexibility, and functionality. It includes tops, bottoms, sports bras, jackets, and footwear, featuring technical fabrics for moisture-wicking, breathability, and stretch ability. Beyond its functional use, athleisure has made activewear a popular fashion trend, blurring the lines between sportswear and casual wear. It has become a significant segment in the fashion industry, offering style, comfort, and performance to active individuals.

Top Key Players for Activewear Market:

Nike (USA), Adidas (Germany), Under Armour (USA), Puma (Germany), Lululemon Athletica (Canada), Columbia Sportswear (USA), ASICS (Japan), Reebok (USA), The North Face (USA), New Balance (USA), Patagonia (USA), Fila (South Korea), Gymshark (United Kingdom), Champion (USA), Puma (Germany), Everlast (USA), Roxy (USA), Asics (Japan), Ellesse (United Kingdom), Decathlon (France) And Other Major Players.

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The report summarizes all the information collected and serves the customer's requirements. However, these market analyses help in understanding market growth at both global and regional levels. For market data analysis, we have market panorama tools such as Market Dynamics, Competitor Analysis, PESTEL Analysis, SWOT Analysis, Porter Five Forces Analysis, Value Chain Analysis, Technology Roadmap and Evolution, Regulatory Framework, Price Trend Analysis, Patent Analysis, Covid-19 Impact Analysis, Russia-Ukraine War Impact and others.

Market Dynamics and Factors for Activewear Market:

Drivers:

Growing Health and Fitness Awareness

The Activewear Market is experiencing significant growth due to rising health and fitness awareness worldwide. With a growing emphasis on personal well-being, people are increasingly adopting an active lifestyle and engaging in activities like yoga, running, and gym workouts, driving the demand for comfortable and flexible activewear. Social media's influence, with fitness influencers and celebrities promoting activewear brands, has further fueled the demand for these fitness-focused clothing lines, reflecting the trend of consumers seeking functional and stylish activewear to support their active lifestyles.

Opportunities:

Technological Advancements in Fabric Materials

Technological advancements in fabric materials have opened significant opportunities in the activewear market, enabling the creation of high-performance clothing that enhances athletic abilities. Innovative fabrics offer features like moisture-wicking, breathability, and quick-drying properties, ensuring comfort during physical activities and improving the overall experience for athletes and fitness enthusiasts. Additionally, these advancements have resulted in durable activewear, appealing to consumers seeking long-lasting products that can withstand rigorous workouts and frequent use. As activewear brands capitalize on these technological advancements, they can differentiate themselves in the market, offering improved performance and comfort to their customers.

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Segmentation Analysis of the Activewear Market:

By End User, the Women segment is Anticipated to Dominate the Market Over the Forecast period. The athleisure trend, which blends athletic wear with casual fashion, has gained immense popularity among women. Activewear has become a fashion statement and a part of everyday wear, not just limited to fitness activities. This trend has contributed to a higher demand for activewear among women.

By Distribution channels, Online Retail Stores are dominating the activewear market due to the convenience of online shopping, a wide range of options, and the increasing popularity of e-commerce platforms.

By Product Type

·       Tops and T-Shirts

·       Sweatpants and Yoga Pants

·       Skirts and Shorts

·       Tracksuits

·       Sweatshirts/Jacket

·       Others

By Fabric

·       Polyester

·       Nylon

·       Neoprene

·       Polypropylene

·       Spandex

·       Others

By Distribution Channel

·       Supermarkets/Hypermarkets

·       Specialty Stores

·       Online Retail Stores

·       Others

By End Use

·       Men

·       Women

·       Kids

Regional Analysis of the Activewear Market:

The Asia Pacific region is poised to dominate the activewear market due to its strong manufacturing capabilities, cost-effective production, and efficient supply chains. Rapid economic growth, an expanding middle class, and a rising focus on health and fitness have driven the demand for activewear products in the region. The shift in consumer preferences toward active lifestyles and the growth of e-commerce platforms further contribute to the region's dominant position in the market.

Global Activewear Market: Regions Covered

·       North America (U.S., Canada, Mexico)

·       Eastern Europe (Bulgaria, The Czech Republic, Hungary, Poland, Romania, Rest of Eastern Europe)

·       Western Europe (Germany, U.K., France, Netherlands, Italy, Russia, Spain, Rest of Western Europe)

·       Asia-Pacific (China, India, Japan, South Korea, Malaysia, Thailand, Vietnam, The Philippines, Australia, New Zealand, Rest of APAC)

·       Middle East & Africa (Turkey, Saudi Arabia, Bahrain, Kuwait, Qatar, UAE, Israel, South Africa)

·       South America (Brazil, Argentina, Rest of SA)

Key Industry Development:

In Jan 2023, Germany-based sportswear brand Puma and creative director June Ambrose released their first co-branded collaboration, ‘Keeping Score’. The new collection is a celebration of Ambrose’s career and impact within hip-hop and fashion, exploring the idea of reflection and encouraging women to keep score of their wins.

In Feb 2023, US’ Nike launched the new Nike Vaporfly 3 running shoes, updated with refinement and improvement to make the leader of the super shoe pack faster. Building on learnings from the Nike Vaporfly 2, the new Vaporfly’s refined design meets the needs of distance runners, including a smoother transition and improved stability.

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